Brandon Houston.

The brief. Build a recurring photoreal character for an aviation LMS that students would re-encounter across modules, scenes, and re-engagements over a multi-year curriculum. Consistency was the requirement; everything else followed from it.

The work. I locked Bravo's Soul ID - a character bible defining wardrobe, posture, lighting cues, and the model parameters that hold him stable across shots. I authored a four-document production bible covering prompt structures, model-selection logic, naming conventions, decision rights, and QA gates.

Currently evaluating Flux LoRA training to make Bravo a portable, brand-stable character asset that can move between pipelines without re-authoring the Soul ID.

Marcus and Diane recur across modules and re-engagement loops. The work was less about generating a striking single image and more about holding a character across hundreds of generations without drift.

Each has a detailed visual bible - wardrobe lock, lighting cues, expression range, the prompt structure that survives model updates. The pipeline routes each character through Higgsfield Soul 2.0 for hero generation, fal.ai for variant production, Hedra for lip-sync, Premiere for assembly, and out to SCORM scene generation in the LMS.

The structure. Three products, sequenced. Thirty-second teaser first. Trailer second, conditional on teaser performance. Full pilot third, conditional on trailer.

The bible. Locked protagonist visual spec including wardrobe and grooming. Production discipline borrowed from the agency days, applied to a workflow where every shot is a generation, not a render.

Most of what looks like AI creative output is actually the absence of a system. Every team I have seen stuck in endless iteration is missing the same documents. I write the documents first. The work follows.

Switch Video / CEO / 2015 - 2023. Led the turnaround from near-bankruptcy to one of Canada's premier B2B video marketing agencies. Delivered 1,200+ films for Fortune 500 software brands. Built and ran a distributed production team of 8 FTEs and 14 contractors across 15+ countries.

The translation. Variant generation at volume, brand-voice consistency across hundreds of deliverables, cross-channel format discipline, principal-led QA on creative shipping into live ad accounts. Switch did this with motion designers and animators. I do it now with a generative stack.

Earlier. Founded Logix (digital agency, exited). Co-founded Ground Floor Centre for Innovation (Chatham-Kent's first coworking space, $220K Trillium funding). Founder of Collingwood Foundry (250+ member coworking community, 2017). Former Municipal Councillor, Town of Collingwood.